See exactly why competitors outrank you — and what to fix first.
Arbiqor Lens finds your real competitors, lines up every listing against yours — images, title, bullets, A+, reviews, price and search rank — and turns the gaps into a short, ordered list of fixes. Public Amazon data only. It never touches your Seller Central.
You vs the competitors it found.
It finds the competitors
Give it your ASIN — Lens pulls the products Amazon itself ranks against you and keeps the ones that actually compete.
Gaps that actually matter
Not a 40-row data dump. A handful of insights ranked by impact, each with the one move that closes the gap.
You stay in control
Public product pages only. No Seller Central, no account access, no automation pointed at Amazon.
You're optimizing in the dark
You can see that a competitor outranks you. What you can't see is why — and which of the ten differences between your listings is the one actually costing you the sale.
Variables, no priority
Images, title, bullets, A+, reviews, price, rank. Changing the wrong one first wastes a launch window.
What the big suites cost
Helium 10 and Jungle Scout bury competitor analysis inside subscriptions you pay for every month, forever.
The bar moved
Amazon's Alexa for Shopping and COSMO now reward listings that answer buyer intent. Matching last year's "best practice" isn't enough.
Discover → Compare → Insights → Fix
Two scenarios, one flow: comparing an existing listing, or scoping a niche before you launch.
Discover
Enter your ASIN (or a keyword for a launch). Lens reads Amazon's own "related", "compare", and "also viewed" sets and shortlists your most direct competitors.
Compare
It reads each public listing — images, title, bullets, A+, rating, review count, price — and pulls BSR plus your search rank for the keywords you care about.
Insights
Every dimension is scored you-vs-the-field, then distilled into a few non-obvious insights — who the real threat is, and where you actually lose.
Fix
You get an ordered fix list — biggest lever first — so you spend effort where it moves rank, not where it's easy.
What Lens does for you
Auto competitor discovery
Finds your real competitors from Amazon's own on-page sets — you don't hunt ASINs by hand.
Head-to-head gaps
Every listing dimension scored side by side — who wins, by how much, and the fix.
Rank, not just looks
BSR as the "who really sells" signal, plus your organic position for the keywords you choose.
Launch blueprint
No listing yet? Lens turns the niche into a target spec — the bar you need to clear on day one.
Main-image read
Tells you whether the main image is a plain shot or an infographic — often the biggest CTR gap.
Bring your own keywords
Upload a CSV/XLSX from Amazon Brand Analytics or your PPC report — your data, no paid keyword tool.
Insights, not dumps
A few sharp reads of what's really going on — then an ordered fix list. Built to act on, not to skim.
BYO Anthropic key
The analysis runs on your own key — encrypted, billed by Anthropic at cost, no markup.
A real Lens read, end to end
Example: an "Insulated Water Bottle" listing vs the 6 competitors Lens found. Your numbers will differ — the shape of the report won't.
Your threat isn't the top seller
ASIN B0C…K9 has a third of the reviews of the leader but 3 of its last 5 reviews landed this week — and it already outranks you for "insulated water bottle" (#4 vs your #11). It's climbing, not sitting.
Plain main image in an infographic niche
All 6 competitors use an infographic main image; yours is a plain product shot. In this category that's most likely your single biggest click-through gap — fix it first.
Your reviews are better — you just need volume
You win on rating (4.7 vs 4.4 field avg) but trail badly on count (212 vs 1,030 median). The trust is there; the gap is quantity, not quality.
Your listing says what the product is — but skips the situations buyers actually ask about. Alexa for Shopping recommends the listing that matches the moment, not the keyword.
"Will it fit a standard car cup holder?"
4 of 6 rivals name specific places it fits (car, backpack, gym bag). Yours says only "portable" — so Alexa can't match you to the commuter shopper.
Add Fits car cup holders, backpacks, and gym bags
"How long does it stay cold?"
Three competitors state cold-retention time ("24h cold / 12h hot"). How long it keeps drinks cold is the most-asked question in this category's reviews — your listing is silent on it.
Add Keeps drinks cold 24 hours, hot 12 hours
"Is it good for kids' school lunches or the gym?"
The top two sellers state who it's sized for. A shopper asking "for my kid's lunchbox" is handed them, not you.
Add Sized for kids' lunchboxes and adult gym bags
"Daily commute, or just for the gym?"
Leaders clarify daily vs occasional use. The ambiguity loses the "every day" buyer who wants a routine product.
Add Built for the daily commute or one-off gym sessions
Truly leakproof lid — no soaked bags or puddles at the bottom of your backpack.
17 reviews across two competitors complain their bottles "leaked" or "arrived dripping."
Sized by use — no guessing whether it fits a standard car cup holder.
The top rival's reviews keep asking "will it fit my car cup holder?" — its listing never says.
Cold all day without the sweat — your drink stays icy, the outside stays dry.
"Sweats all over my desk" recurs in competitor reviews; condensation is their top complaint.
| Keyword (from your upload) | Your rank | Best competitor | Sponsored? |
|---|---|---|---|
| insulated water bottle | #11 | #4 | 2 ads |
| leakproof bottle | #18 | #3 | 3 ads |
| 32 oz water bottle | #7 | #5 | organic |
| BSR (category) | #1,940 | #310 | sales proxy |
Rank is a snapshot (US, logged-out) and shifts by location and time — read it as a direction, not a constant.
Replace the main image with an infographichighest lever
Match the category. Lead with the core benefit + a clean product cut-out. This is the cheapest CTR win on the board.
Add 2 images to reach the field's 8
One lifestyle, one comparison/size graphic. You're at 6; the median is 8.
Lengthen the title, front-load "insulated water bottle · keeps cold 24h"
You're 45 characters short of the field. Lead with the terms you rank #11 for.
Run a review-velocity push
Your rating beats the field — volume is the gap. Vine + insert + follow-ups to close 212 → ~1,000.
Lens vs the big suites
The competitor answer you actually wanted — without a monthly subscription or a learning curve.
| Criterion | Arbiqor Lens | Helium 10 / Jungle Scout |
|---|---|---|
| Finds competitors for you | Yes — from Amazon's own sets | You build lists by hand |
| Output | Ranked insights + ordered fixes | Dashboards & raw exports |
| Search rank | Your keywords, your upload | Bundled keyword database |
| Cost model | $129 once — yours for life · BYO key at cost | $49–359/mo — forever |
| Seller Central access | Never | Varies |
Own Lens, or get the whole Arbiqor suite
The analysis runs on your own Anthropic key — you only pay Anthropic for usage, usually cents per scan. Unlimited scans with the free Chrome extension, or 30/month from the web.
- Auto competitor discovery
- Full gap report + rank snapshot
- Launch & optimize modes
- Unlimited with the extension · 30/mo on web
- BYO Anthropic key — pay only for usage
- Everything in Lens
- Arbiqor Review Removal included
- Continuous monitoring — alerts when competitors change
- Live specialist support
- Arbiqor Expose (coming)
Questions sellers ask first
Public Amazon product pages only — the same pages any shopper sees. Lens never logs into or reads your Seller Central, and it doesn't automate anything against Amazon on your behalf.
From Amazon's own on-page sets — "Products related to this item", "Compare with similar", "Customers also viewed" — plus the top of search for your main keyword. Those are real, live listings; Lens then keeps the ones that genuinely compete with you.
You bring them. Upload a CSV or XLSX from Amazon Brand Analytics (Search Query Performance) or your PPC search-term report — your own first-party data. No paid keyword subscription needed.
Treat it as a snapshot. Amazon search results are personalized by location, time and history, so a position is a direction and a gap — not a fixed number. Lens always labels the conditions of the snapshot.
No — Lens runs from your dashboard out of the box, up to 30 scans a month. Install the free L-Guard Chrome extension and scans run through your own browser instead: that lifts the cap to unlimited and makes them more reliable against Amazon's bot checks. The web version works on its own; the extension just removes the limit.
Know exactly what to fix — before you touch the listing.
Run your first Lens scan and get the ordered fix list in minutes.