Amazon rules checked Oct 5, 2026

Your listings, fees and Seller Central reports, checked against Amazon's 2026 rules. Exact numbers and fixes ready to submit.

From $39/mo - not $500 per consultant2 free audits, no cardNo Seller Central password
$0Setup cost
9Tools live
9+Years selling

What Amazon changed in 2026, and where we check it

Fees

  • Apr 17 3.5% fuel surcharge on fulfillment fees, peak fees included.
  • Oct 15 - Jan 14 Holiday peak fee, +$0.32/unit avg.
  • Oct - Dec Standard-size storage $2.40/cu ft ($0.78 Jan–Sep).
Up to 40% of revenueProfit Calculator →
Alexa

Listings

  • Jul 27 Titles capped at 75 characters, spaces included, except Media.
  • Jul 27 New Item Highlights field, up to 125 characters.
  • May 13 Rufus became Alexa for Shopping.
Live since May 13, 2026Listing Studio →

Account health

  • Account Health Rating: 0-1000 scale.
  • Feb 28 On-Time Delivery Rate under 90% deactivates the listings that caused it.
  • Aug 31 Seller-fulfilled offers can be deactivated one by one.
Automated enforcement 2026Account Shield →

Full list: changelog →

The AI Era

Alexa answers.
Cosmo ranks.
Are your listings ready?

Alexa for Shopping
Answers buyers from your bullets, A+ content and reviews.
COSMO
Ranks by buyer intent, not just keywords.
Listing Studio
Checks your listing against both.
Audit your listing for Alexa & COSMO →

What you can check yourself

Sample reports

The format you'll get.

Dated changelog

Each rule change, with our update date.

Data handling, per tool

What is sent where.

GDPR Compliant · Encrypted
No Seller Central password
Built by a 9+ Year Seller
Calculators update as you type

A chat assistant can write. It doesn't bring Amazon's 2026 rules, your report math or Amazon-format paperwork.

Task
Chat assistant · ~$20/mo
L-Guard
Field limits
Counts can be off.
Exact, counted by code.
Ads report totals
You check its totals.
Every row totaled in your browser; AI reads the top 50 terms by spend, up to 30 zero-order terms and 15 phrases, not the whole file.
Reimbursements
You explain the rules.
File-by date and claim text for a Seller Support case.
2026 fees
Its training data can be 12+ months old.
Profit Calculator and Fee Optimizer compute the FBA fee from Amazon's 2026 rate card.
Reorders
You supply every threshold.
Chinese New Year and the 28-day and 181-day inventory lines built in.
Plan of Action
Picks its own structure.
Built on Amazon's notice; checked for missing sections and blame wording.
Track over time
Projects and memory keep your notes; you compare.
Saved with the previous score and, in most tools, what changed.

What you'd have to tell a chat window first

For Refund Recovery:

  1. Inventory Ledger event codes.
  2. 60 days to claim units lost or damaged in Amazon's warehouses.
  3. A separate claim window for customer returns damaged by the carrier or Amazon.
  4. Paid at cost; units found later or already reimbursed don't count.

Refund Recovery applies them on every upload.

Refund Recovery →  ·  Sample report →

Amazon changes we've already built in

Besides the changes above:

Rules last checked Oct 5, 2026 · changelog

Also tracked
  • COSMO knowledge graph 7-14 day update windows
  • Amazon's 3-minute POA reviewer SLA
  • 8 new suspension categories (2025-2026)

The "DIY with general AI" math vs L-Guard

Per listing, experienced seller.

General AI method
Total: 50 minutes per listing
L-Guard method
Total: ~3 minutes per listing

At $50/hr time value, 10 listings/week = ~$390 saved weekly.

Like tracking Amazon's changes yourself? A $20/mo chat subscription works.

Use a chat assistant for brainstorming and one-off questions. Use L-Guard when it must match Amazon's rules.

Count it before Amazon does

Bullets use L-Guard's 255-character guideline; Amazon's limit varies by product type.

Results appear here.

Need rewrites? Listing Studio rewrites every field to fit.

Signing up by email? Paste your listing again in the tab the confirmation link opens.

Arbiqor

Bad reviews. Sharper rivals. Rule-breakers.
Arbiqor takes them on, by the evidence.

Public Amazon data only; Arbiqor never touches your Seller Central.

Arbiqor FlagReview removal

Bad reviews, scored and appealed.

  • Removal odds 0–100%, with the reasoning
  • You review and submit
  • $199 one-time · your own key
Open Flag →
Arbiqor LensCompetitor intelligence

Why rivals outrank you.

  • Finds your real competitors
  • Ranked fixes, not a data dump
  • $129 one-time, or in Plus
Open Lens →
Arbiqor ExposeViolation reports

Rule-breakers, with proof Amazon can act on.

  • Verbatim quote + exact policy
  • Checks registration first — no false flags
  • $129 one-time, or in Plus
Open Expose →

Flag or ReviewShield? ReviewShield checks one review and drafts the requests you send; Flag scores removal odds and prepares the appeal.

From upload to report in 1–2 minutes

1

Upload or paste

ASIN, listing URL or a report file.

2

Checked by code, then written up

In Listing Studio, Fee Optimizer, PPC Audit, Refund Recovery, Restock Planner and the calculators, limits, fees, claim windows and totals are computed by code; AI writes the text. Restock Planner and the calculators use no AI.

3

Get actionable report

Ranked fixes, savings, next steps; PDF export.

Pay once per tool, or subscribe

Free
$0
Forever free
Check a product before you buy.
  • Profit Calculator
  • Cash Flow Calculator
  • 2 Listing Studio audits
  • Account Health Tips
Start Free
Pro
$79/mo
For scaling sellers
Plus reimbursements and reorder planning.
  • Everything in Starter
  • + Refund Recovery & Restock Planner
  • Unlimited audits
  • Email alerts on account-health issues (synced by the free Chrome extension)
Agency
$199/mo
Expert service
A person reviews your Plan of Action before Amazon does.
  • Everything in Pro
  • Priority support
  • Custom POA review
  • Dedicated onboarding
Add-on Arbiqor Plus · $99/mo · Flag, Lens and Expose with your own API key What's Arbiqor? →

Or buy any tool once: audits from $19, Refund Recovery & Restock Planner $29–49.

ℹ️ One-time tools: pay once · 50 runs per tool · no expiry. Starter: 50/tool every month; Pro: unlimited.

Frequently asked questions

Who is L-Guard for?
Amazon FBA sellers who want to protect their margins and their account, whether they sell 10 or 10,000 units a month.
Why pay for this if ChatGPT or Claude can read my files?
They can, and for one-off questions they're fine. L-Guard already has built in:
  • Amazon's limits and 2026 fees, applied by code: 75-character titles, 249-byte Search Terms, the 2026 FBA rate card, fuel surcharge and holiday peak fee.
  • Both Search term report formats, every row totaled.
  • Inventory Ledger codes and claim windows, with a file-by date on every claim.
  • Outputs in the form you file: claim text, Plans of Action, Excel with live formulas.
Every report is saved, so you can compare it with the next run.
Amazon now has free Profit Analytics and an AI Seller Assistant. Do I still need L-Guard?
Use Profit Analytics (in Seller Central since September 2025) for profit on what you already sell. L-Guard covers the work where you're dealing with Amazon: reimbursements it owes you, appeals, review-removal requests, and the numbers before you buy inventory. Per its published toolkit, Amazon's Selling Partner plugin for Claude (US beta) covers inventory, listings and inbound shipments, not reimbursements, finances or ads. Ads data reaches chat assistants through Amazon's separate Ads MCP server, if you have Ads API credentials.
How is this different from Helium 10 or Jungle Scout?
Both require OAuth access to your Seller Central - L-Guard doesn't. Most tools work on a listing or report you paste or upload. The optional free Chrome extension reads the Seller Central pages you open (account health, inventory, customer reviews, listings) and syncs that data to your account. We focus on 2026 rule checks, reimbursements, appeals and report math, not keyword research, and Listing Studio is built for Alexa for Shopping (formerly Rufus) and COSMO, not the old A9 algorithm.
Do I need a subscription?
No. Buy tools one-time from $19, or subscribe from $39/mo. One-time tools are pay once, 50 runs per tool, no expiry (plenty for normal use); subscribe for 50/tool each month or unlimited on Pro. The Free plan includes Profit Calculator, Cash Flow Calculator and 2 Listing Studio audits - no credit card required.
Is my data safe?
We never ask for your Seller Central password. What is sent where depends on the tool:
  • Profit Calculator, Cash Flow Calculator, the listing counter on this page and the free checkers (listing limits, review rule check, POA checker) run only in your browser.
  • PPC Audit, Refund Recovery and Restock Planner read your report files in your browser. The raw files are not uploaded.
  • Restock Planner sends nothing to an AI provider: the plan is computed in your browser, and only the finished plan (ASIN, SKU, product name and the computed numbers) is saved to your account.
  • PPC Audit sends only totals and top rows (the top 50 search terms by spend, up to 30 zero-order search terms and 15 repeated phrases, plus the totals) to our AI provider, Anthropic, which does not use them to train models.
  • Refund Recovery saves the claims it found to your account and sends the 20 highest-value claims to Anthropic only when the AI-polished wording option is on.
  • Listing Studio, Account Shield, ReviewShield and Fee Optimizer send what you enter (text, or product dimensions, price, category and unit cost), or the listing loaded from Amazon, to Anthropic to write the report.
  • The free Chrome extension reads the Seller Central pages you open (account health, inventory, customer reviews, listings) and syncs that data to your account.
  • Finished reports are saved to your account so you can reopen them from your dashboard.
Will L-Guard improve my rankings?
Indirectly, yes. Listings structured for Alexa for Shopping and COSMO get more visibility, and faster suppression fixes mean less downtime.
How fast is the analysis?
Profit Calculator, Cash Flow Calculator and the listing counter on this page update as you type. Restock Planner builds its plan in seconds. PPC Audit and Refund Recovery take under a minute. Listing Studio takes about 2 minutes. ReviewShield checks one review per run.
Do you offer support?
Yes. All paid plans get email support; Agency adds priority support, dedicated onboarding and custom POA review.

Start free - no credit card needed

Profit Calculator and Cash Flow Calculator included.

Start free: 2 Listing Studio audits → Open a sample report