Amazon Seller Blog
Data-driven guides on FBA fees, listing optimization for Alexa for Shopping & COSMO, account protection, and selling strategies for 2026. Written by sellers, for sellers.
Rufus Is Now Alexa for Shopping: What Changed for Amazon FBA Sellers
On May 13, 2026, Amazon retired the Rufus brand and merged it into a new product called Alexa for Shopping. Same recommendation engine, COSMO ranking, and listing optimization logic - new name and a few new features. Here's the full picture for FBA sellers.
Read article →The 5 Hidden Signals Amazon Uses to Decide Your Suspension Risk in 2026
14% of seller accounts faced action in Q1 2026. Amazon's Account Health Dashboard is reactive - here's the composite 0-100 risk score formula that catches trouble 2-3 weeks earlier by watching trajectory, not state.
Read article →Complete Guide to Amazon FBA Fees in 2026 - Every Fee Explained
A full breakdown of every Amazon FBA fee in 2026: referral fees, fulfillment fees, inbound placement, LIVE fee, storage, inbound defect fee, and how they compare to 2023. Includes real examples and calculator.
Read article →How Amazon Rufus AI Changes Listing Optimization (Now Alexa for Shopping)
The original deep-dive into Rufus AI optimization, COSMO Knowledge Graph, and conversational ranking. Note: Rufus was rebranded to Alexa for Shopping on May 13, 2026 - the underlying tech is the same, so all guidance here still applies. See what changed →
Read article →Amazon Account Suspension in 2026 - Prevention, Appeal & Recovery Guide
14% of seller accounts faced suspension in Q1 2026. Learn the top causes, how to write a Plan of Action that works, and daily checks to keep your Account Health Rating safe.
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