$19 ONE-TIME

Amazon PPC Audit Tool

Upload your Search Term Report (unified template or legacy, CSV or .xlsx). Every row is totaled in your browser: spend, ACoS and the exact dollars on zero-order search terms. The full audit adds negatives by ad group and a written review.

Every row, exact

Totals and zero-order spend from every row of your file, with the math shown. Same file, same numbers.

Negatives by ad group

Negate-ready terms in their campaign and ad group, phrase negatives from repeated words, terms to move to exact. CSV and Excel.

Before / after

Each audit with a written review is saved. The next upload shows the change in ACoS and zero-order spend, and which flagged terms still spent money.

View a sample report · no signup

Why not paste this into ChatGPT?

Every row, the same rules every time. A chat assistant can total a file if you tell it which columns mean what and which daily rows to merge. This tool already reads the unified Search term template and the legacy report, and the same file always gives the same numbers.
A stated rule for "enough clicks". A zero-order term is marked negate-ready only when 0 orders in that many clicks would happen by chance 10% of the time or less, at its campaign's own conversion rate (or the account rate when the campaign has fewer than 5 orders). The rule and the math are printed next to the result.
Your break-even, not a "typical ACoS". Enter your margin before ad costs and every converting term is checked against it, with the spend above break-even counted exactly.
Files you can work from. Negatives placed by campaign and ad group, ASIN search terms split out as product-targeting negatives, phrase negatives that skip any phrase found in a search term with an order, and terms to move to exact, as CSV and an Excel workbook with live formulas.
It remembers your last reviewed audit. Each audit with a written review is saved. The next upload of the same account shows the change in ACoS and zero-order spend, and which terms flagged last time still spent money.

Honest note: the written review (which terms are off-topic, what to do first) is AI-written and labeled that way; check it before you act. The numbers come from code. Amazon report rules used here were checked on Oct 5, 2026.

Why You Need a PPC Audit for Your Amazon Campaigns

Amazon PPC costs have risen dramatically in 2025-2026, with average Cost-Per-Click increasing 30-50% across most categories. Many sellers are spending $1,000-$10,000+ per month on ads with no clear visibility into which keywords are driving profitable sales versus burning budget on irrelevant clicks. A PPC audit is the fastest way to identify waste and reallocate budget to what actually works.

The L-Guard PPC Audit Tool reads your Search Term Report - the most detailed advertising data Amazon provides - and totals every row. It finds search terms with spend but zero orders, separates the ones with enough clicks to negate from the ones that need more data, finds words that repeat across zero-order terms (phrase negatives), lists converting terms to move to exact match, and checks your ACoS against your own break-even. A written review then sorts the zero-order terms into off-topic (negate) and on-topic but not converting (check the listing, price or bid).

Unlike manual analysis that takes hours in spreadsheets, the totals and the negate-ready split appear as soon as the file loads; the written review takes up to a minute. Most sellers find $200-$2,000+ in monthly savings from their first audit - a single optimization from the negative keyword suggestions often pays for the tool many times over.

How to Download Your Amazon Search Term Report

Open Amazon Ads (since September 2026 the whole Amazon Ads platform, including the former ads console and DSP, is called Amazon Ads Agent; open it from the Advertising menu in Seller Central) and go to its reports section. In unified reporting, create a report from the Search term template. The legacy Sponsored Products Search term report also works until Amazon retires the legacy reports (by December 31, 2026). Choose a date range (the last 30-60 days works well) and download the report. A daily breakdown lets the tool see which zero-order terms got their clicks in the last days of the report, when orders can still be credited. The tool accepts CSV and Excel (.xlsx) files and finds the columns by their names, so both report versions are supported.

Frequently Asked Questions

What data does the PPC Audit Tool analyze?

Your Amazon Search Term Report (CSV or Excel): search terms, impressions, clicks, spend, sales, orders, campaign, ad group, targeting, match type and dates. Every row is totaled in your browser: spend, sales, ACoS, ROAS, spend on search terms with zero orders, the negate-ready split, repeated zero-order phrases and terms to move to exact. The written review covers the top 50 search terms by spend plus up to 30 zero-order terms and 15 phrases.

Is the wasted-spend number exact?

Yes. It is the sum of Spend for every search-term row in your file with zero orders and zero sales. A term with two clicks and no orders is included too, so the report splits that amount into terms with enough clicks to negate now and terms with too few clicks to judge yet.

How does the tool decide a term is negate-ready?

If a term converted like its campaign, the chance of 0 orders in N clicks is (1 − conversion rate)^N. A zero-order term is negate-ready when that chance is 10% or less. The campaign's own conversion rate is used when the campaign has at least 5 orders; otherwise the account rate. With a daily report, terms that got most of their clicks inside the attribution window at the end of the report are marked "recent", because orders can still be credited to those clicks.

How much does the PPC Audit Tool cost?

The free check (exact totals and zero-order spend) costs nothing and needs no account. The full audit is a $19 one-time payment: pay once, 50 audits, no expiry. It's also included in all subscription plans (Starter $29/mo with 50 audits per month, Pro $49/mo and Agency $199/mo with unlimited audits).

Is my advertising data secure?

Your report file is read in your browser, and the free check sends nothing. When you ask for the written review, the top 50 search terms by spend (term, impressions, clicks, spend, sales, orders, campaign name and type), up to 30 zero-order search terms (with campaign name, clicks and spend), 15 phrases with their spend, and the account totals are sent to our AI provider (Anthropic); they are not used to train AI models. The raw file is never stored. The reviewed report is saved to your account: its exact numbers, up to about 260 search terms with campaign and ad group names (zero-order terms, terms to move to exact, terms still spending since your last audit), up to 25 phrases and up to 60 campaign names, so you can reopen it from your Dashboard history and compare your next audit with it. Contact us if you want a saved report deleted.

What kind of savings can I expect?

Most sellers find $200-$2,000+ in monthly savings from their first audit. Common wins include adding negative keywords (typically saves 10-25% of wasted spend), reallocating budget from underperforming to top-performing keywords, and identifying campaign types with poor ROAS.

How often should I run a PPC audit?

We recommend running an audit every 2-4 weeks, especially after seasonal changes, new product launches, or significant bid adjustments. Each audit with a written review is saved, and your next upload of the same account is compared with it, so you can see whether the negatives you added stopped the spend.

More tools