$19 ONE-TIME

Amazon PPC Audit Tool

Upload your Search Term Report CSV. Get a deep analysis of wasted spend, negative keyword suggestions, top performers, and budget recommendations.

Wasted Spend

Find keywords burning budget with zero conversions

Negative Keywords

Get recommended terms to block from your campaigns

Top Performers

Identify your best keywords by ACoS and ROAS

View a sample report · no signup

Why You Need a PPC Audit for Your Amazon Campaigns

Amazon PPC costs have risen dramatically in 2025-2026, with average Cost-Per-Click increasing 30-50% across most categories. Many sellers are spending $1,000-$10,000+ per month on ads with no clear visibility into which keywords are driving profitable sales versus burning budget on irrelevant clicks. A PPC audit is the fastest way to identify waste and reallocate budget to what actually works.

The L-Guard PPC Audit Tool analyzes your Search Term Report - the most detailed advertising data Amazon provides. It identifies keywords with high spend but zero conversions (wasted spend), suggests negative keywords to block irrelevant traffic, highlights your top-performing search terms, breaks down performance by campaign type, and provides specific budget recommendations.

Unlike manual analysis that takes hours in spreadsheets, the audit processes your data in seconds and produces actionable recommendations. Most sellers find $200-$2,000+ in monthly savings from their first audit - a single optimization from the negative keyword suggestions often pays for the tool many times over.

How to Download Your Amazon Search Term Report

Go to Seller Central → Reports → Advertising Reports. Select "Search Term Report" as the report type, choose a date range (last 30-60 days recommended), and download the CSV file. Upload this file to the PPC Audit Tool and it will analyze your campaign data automatically. The report includes search terms, impressions, clicks, spend, sales, orders, and ACoS for each keyword.

Frequently Asked Questions

What data does the PPC Audit Tool analyze?

The tool analyzes your Amazon Search Term Report CSV, which contains search terms, impressions, clicks, spend, sales, orders, ACoS, and campaign information. It processes the top keywords by spend to identify waste, opportunities, and optimization strategies.

How much does the PPC Audit Tool cost?

$19 one-time payment for permanent access. No subscription required. You can audit as many Search Term Reports as you want. It's also included in all subscription plans (Starter $29/mo, Pro $49/mo, Agency $199/mo).

Is my advertising data secure?

Your CSV data is processed in memory for analysis. We don't store your advertising data after the analysis is complete. No campaign data is saved to any database.

What kind of savings can I expect?

Most sellers find $200-$2,000+ in monthly savings from their first audit. Common wins include adding negative keywords (typically saves 10-25% of wasted spend), reallocating budget from underperforming to top-performing keywords, and identifying campaign types with poor ROAS.

How often should I run a PPC audit?

We recommend running an audit every 2-4 weeks, especially after seasonal changes, new product launches, or significant bid adjustments. Regular audits prevent budget waste from accumulating.

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