PPC Audit Report
30-day Search Term Report · 1,847 search terms · 12 campaigns analyzed
Wasted Spend Found
$1,284
on 47 search terms with 0 sales over the last 30 days. That's 14% of total ad spend burning with no return.
Estimated Monthly Savings
$1,184
After applying 38 negative keywords, pausing 3 underperforming campaigns, and reallocating budget to top performers.
Total Spend
$9,148
+12% MoM
Total Sales
$31,420
+4% MoM
Blended ACoS
29.1%
+3.4pp MoM
Wasted Spend %
14.0%
target < 8%
Wasted spend — top 8 by burn
| Search term · campaign | Spend | Clicks | Sales | Verdict |
|---|---|---|---|---|
"silicone garlic peeler" SP-Auto · Broad | $184.40 | 92 | $0 | Block |
"garlic press electric" SP-Manual · Broad | $162.18 | 67 | $0 | Block |
"jar opener" SP-Auto · Loose | $148.52 | 71 | $0 | Block |
"olive press" SP-Auto · Substitute | $117.00 | 50 | $0 | Block |
"garlic press refurbished" SP-Manual · Broad | $94.65 | 39 | $0 | Block |
"plastic mincer" SP-Auto · Loose | $83.20 | 36 | $0 | Block |
"garlic peeler tube" SP-Auto · Substitute | $76.92 | 31 | $0 | Block |
"garlic chopper manual" SP-Manual · Broad | $71.40 | 28 | $0 | Block |
Recommended negative keywords (38 total · top 18 shown)
Add these as Phrase match negatives to your SP-Auto and SP-Manual campaigns. Estimated immediate saving: $904/mo.
Top performers — scale these
| Search term · campaign | Spend | Sales | ACoS | ROAS |
|---|---|---|---|---|
"stainless steel garlic press" SP-Manual · Exact | $284 | $2,610 | 10.9% | 9.2× |
"garlic mincer dishwasher safe" SP-Manual · Phrase | $198 | $1,840 | 10.8% | 9.3× |
"garlic press soft handle" SP-Manual · Exact | $176 | $1,580 | 11.1% | 9.0× |
"professional garlic crusher" SB · Headline | $152 | $1,335 | 11.4% | 8.8× |
"garlic press easy clean" SP-Manual · Phrase | $134 | $1,180 | 11.4% | 8.8× |
Recommendation: +20% bid uplift on these 5 keywords. Expected incremental sales: $1,800/mo at the same ACoS band.
Action plan — 7 specific moves
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1
Add the 38 negative phrase keywords today~$904/mo saved Highest-impact change. Bulk-upload via Campaign Manager > Negative keywords. Apply to SP-Auto and SP-Manual broad campaigns.
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2
Pause "SP-Auto · Loose" campaign~$280/mo saved 30-day ACoS is 88%. The campaign is matching almost exclusively to off-target queries. Move budget to SP-Manual exact.
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3
+20% bid lift on 5 top performers "stainless steel garlic press", "garlic mincer dishwasher safe", "garlic press soft handle", "professional garlic crusher", "garlic press easy clean". All have 9× ROAS or better.
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4
Promote 3 search terms from Auto into a new SP-Manual exact campaign "garlic press kitchen tool", "garlic crusher heavy duty", "garlic press easy squeeze" — proven converters in Auto, deserve exact-match bids.
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5
Reduce bids on 4 mid-ACoS keywords by 15% Currently sitting at 38-44% ACoS — profitable but inefficient. Bid reduction lowers spend without significant volume loss.
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6
Test a Sponsored Display retargeting campaign at $20/day You have 11k+ detail-page views with no remarketing layer. Estimated incremental sales at 18% ACoS: $640/mo.
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7
Re-audit in 21 days Run another Search Term Report and re-audit. Negative-keyword effects are most visible after ~2 weeks of new data.
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