Built by a seller, for sellers
Listing Guard was created out of frustration with existing Amazon tools. Most of them were built in 2018-2020 and haven't adapted to the new reality — Rufus AI, COSMO Knowledge Graph, 2025-2026 fee structures, and automated compliance enforcement.
The problem we solve
Amazon changed everything in 2024-2026. Inbound Placement fees appeared out of nowhere. LIVE and LTSF penalties created an impossible inventory balancing act. Rufus AI replaced keyword-based search with semantic understanding. And 14% of seller accounts faced suspension in Q1 2026.
Yet most seller tools still operate like it's 2020. They track keywords that Rufus ignores. They calculate profits without the new fee tiers. They can't tell you if your listing will get suppressed by Amazon's automated compliance system.
The story
It started in 2017 with a single product listing and a lot of spreadsheets. After 9+ years of selling on Amazon — surviving multiple fee overhauls, two account health scares, and the 2025 tariff shock that wiped out margins overnight — it became clear that the tools available weren't keeping up.
When the 2025–2026 fee changes hit and Rufus AI fundamentally changed how Amazon discovers products, existing tools couldn't answer the most basic question: "Am I actually making money on this product?" So we built one that could. Then another. And another. Each tool in Listing Guard exists because we needed it ourselves first.
What makes us different
Built for 2025-2026
Every tool accounts for current fees, algorithms, and compliance rules. Not legacy data.
AI-powered analysis
Rufus AI readiness, COSMO Knowledge Graph optimization, suppression risk scanning.
Real seller experience
9+ years on the platform. We've dealt with suspensions, fee changes, and algorithm shifts firsthand.
Minimal cost
Free tools to start. No enterprise pricing games. Built lean for sellers, not investors.
Our mission
To give every Amazon seller — from beginners to agencies — the tools and intelligence that only large brands could previously afford. We believe that understanding your real margins, optimizing for modern search algorithms, and protecting your account health shouldn't require a $300/month subscription.
Our tools
Every tool solves a specific pain point that real sellers face every day:
Profit Calculator
Free. All 2026 fees, tariffs, and real margins in one place.
Listing Studio
AI audit for Rufus, COSMO, keywords, images, and suppression risk.
ReviewShield
Detect review violations and generate 5-channel removal appeals.
Account Shield
AI Plan of Action generator and suppression risk checker.
Fee Optimizer
AI analysis of FBA fees — size tiers, packaging, storage optimization.
Cash Flow Calculator
Free. DD+7 disbursement delay impact, working capital gap analysis.
PPC Audit Tool
Upload Search Term Report CSV, get AI analysis of wasted spend and ACoS optimization.
Account Health Tips
18 daily and weekly checks to prevent suspensions.
Why sellers trust Listing Guard
We're not a VC-funded startup trying to become the next Helium 10. We're a bootstrapped team with real Amazon selling experience building tools we actually use ourselves. Every feature exists because we hit a real problem — not because a product manager thought it might boost engagement metrics. Our pricing reflects this: free tools where possible, affordable one-time purchases and flexible subscription plans, and no enterprise-only features hidden behind $300/month plans.
We also believe in transparency. Our blog shares real data about Amazon fee changes, algorithm updates, and seller strategies — the same research we use to build our tools.
Questions? Ideas? Feedback?
We're always looking to improve. Reach out anytime.