Listing Studio

2.0 Deeper audit · full rewrites · image analysis

Listing optimizer for Amazon's Alexa for Shopping & COSMO era. Audit your listing across 7 dimensions in about 2 minutes.

Alexa for Shopping Audit

Is your listing visible to hundreds of millions of Alexa for Shopping users?

COSMO Check

Knowledge Graph who/what/when/why analysis

Keywords

Backend search terms optimizer

A+ Alt-Text

Alt-text check for A+ modules, with suggested alt-texts

Quality Score

0-100 listing quality benchmark

Suppression Scan

Risk detection before Amazon flags you

View a sample report · no signup

Try 2 free audits - with a free account, no card needed.

Why not paste this into ChatGPT?

Counted by code, not estimated. Title and Item Highlights characters, each bullet's length and the Search Terms size in UTF-8 bytes are counted the same way on every run (é takes 2 bytes, — takes 3). The same listing always gets the same rule check.
Current limits, with dates. Titles up to 75 characters since Jul 27, 2026 (Media excepted), Item Highlights up to 125 characters, Search Terms up to 249 bytes, bullets under 255 characters. Rules checked Oct 5, 2026.
Rewrites cut to fit. After the rewrite is written, code trims the title (except Media), each bullet, Item Highlights and Search Terms to their limits and lists what it removed, so the text you paste fits the field.
New claims flagged. Numbers with units, percentages and claim words from a fixed list (such as "certified", "BPA-free", "leak-proof", "#1", "Made in USA") that appear in a rewrite but nowhere in your listing are marked for you to confirm before publishing. Other wording is not checked, so read the rewrite too.
Live counters and a saved history. Title, bullets, Item Highlights and Search Terms show their counts as you type. Each audit is saved, and the next audit of the same ASIN shows what changed: rule checks passed, title length, Search Terms bytes.

Honest note: a chat assistant is fine for brainstorming angles and wording. Don't rely on its character or byte counts, and tell it the 2026 limits yourself.

Listing Studio 2.0

Auto-fill from Amazon URL

Paste an Amazon.com (US) product link or ASIN to auto-fill the title, bullets, description and category.

or fill in manually

Paste your Amazon listing

Enter your listing details below. More fields = deeper analysis.

ASIN (optional)

Filled in when you load a listing above. With an ASIN, your next audit of this product shows what changed since this one.

Brand (optional)

Filled in when you load a listing above. Capitals and characters that are part of your brand name are not flagged by the rule check.

Product Title * 0 / 75

Bullet Points * 0 bullets

Product Description (optional)

Backend Keywords (optional) 0 / 249 bytes

Amazon allows 249 bytes. Paste your Search Terms field.

A+ Content Alt-Texts (optional)

Item Highlights (optional) 0 / 125

New Amazon field (live Jul 27, 2026) — 125 indexed chars shown under your title. Comma-separated phrases, no words already in the title. Leave blank and we'll generate one.

Product Category (optional)

/ 100

AI-written · review before useOptimization score and issue counts are the model's judgment and can vary between runs. The rule check below is counted by code.

Top Priority Actions AI-written · review before use

Next steps for this product

Opens Fee Optimizer or Account Shield with what this audit already has filled in: ASIN, title and bullets, plus price, size and weight when you loaded the listing with Load Data.

Why Amazon Listing Optimization Changed in 2026

Amazon's Alexa for Shopping assistant (formerly Rufus) now handles millions of customer queries directly on product pages. Instead of scanning keyword-stuffed titles, Alexa for Shopping reads structured product attributes, bullet point formatting, and image alt-text to answer questions like "Is this good for sensitive skin?" or "Will this fit a 2024 Toyota Camry?" Listings optimized for the old A9 keyword algorithm are losing visibility to listings that speak Alexa for Shopping's language.

Meanwhile, Amazon's COSMO Knowledge Graph maps products to real-world shopping intentions. It evaluates whether your listing accurately represents your product's attributes, use cases, and compatibility. Products with incomplete or inconsistent attribute data get ranked lower - regardless of keyword relevance or sales velocity.

What Listing Studio Audits

Listing Studio audits an Amazon listing across 7 dimensions: Alexa for Shopping Readiness (structured attributes, Q&A compatibility, conversational search alignment), COSMO Knowledge Graph optimization (attribute completeness, category mapping, entity relationships), Backend Keywords analysis (an exact byte count against Amazon's 249-byte search-term limit, duplicate-from-title detection that frees up wasted bytes, and a warning for the silent de-indexing that wipes out every backend keyword the moment you exceed 249 bytes), A+ alt-text, listing Quality (title structure, bullets, compliance), Item Highlights (the 125-character field under the title), and Suppression Risk scan (restricted keywords, policy violations, missing required fields, titles over Amazon's 75-character limit). When the main image is loaded from Amazon, it also gets a compliance check (white background, frame fill, no text or badges).

How It Works

Paste your listing text, or enter an Amazon.com (US) product URL or ASIN to auto-fill the title, bullets, description, category and images. Backend search terms are private to Seller Central, and auto-fill does not read A+ alt-text or Item Highlights, so paste them yourself for a complete check. The rule check (field limits counted by code) appears as soon as you click Analyze. In about 2 minutes you get a report with a score for each dimension, the specific issues found, and rewrite suggestions for your title, bullets, description, Item Highlights and backend keywords in the Rewrites tab. Each rewritten field is cut to its limit in code, and numbers or claim words that are not in your listing are flagged for you to confirm.

Frequently Asked Questions

How is Listing Studio different from Helium 10 Listing Builder?

Helium 10 focuses on keyword insertion and Listing Quality Score based on keyword coverage. Listing Studio audits for Alexa for Shopping readiness and COSMO Knowledge Graph optimization - the new ranking factors that traditional keyword tools don't address. It also checks for suppression risk and image quality, which Helium 10's listing tools don't cover.

Do I get free audits?

Yes - you get 2 free listing audits with a free account (no card needed). After that, you can buy Listing Studio for $29 (pay once · 50 runs · no expiry; your 2 free audits don't count against them) or subscribe to a plan starting at $29/month for access to all tools.

Which marketplaces are supported?

The audit works for a listing from any Amazon marketplace - paste your listing text into the form. Auto-fill from a link or ASIN works for Amazon.com (US) listings only.

Can Listing Studio rewrite my listing?

Yes - the Rewrites tab generates optimized versions of your title, bullet points, and product description based on the audit findings. Each rewrite is tailored for Alexa for Shopping compatibility and COSMO attribute coverage.

What is Alexa for Shopping and why does it matter?

Alexa for Shopping (formerly Rufus) is Amazon's AI shopping assistant that answers customer questions on product pages. It reads your listing's structured data to generate answers. If your listing doesn't have clear, structured attributes, Alexa for Shopping either can't answer questions about your product or gives incomplete answers - reducing conversions and visibility.

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