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Plan of Action — IP / Inauthentic Complaint

AI-generated POA in Amazon's required format · ready to paste into appeal

Amazon Notification — IP Complaint
ASIN B0••••••••• · Case ID 14•••••••
"We received a report from a rights owner that the product you listed (ASIN B0•••••••••) may infringe their trademark rights. Until you provide a valid Plan of Action, this ASIN will remain inactive. Failure to respond within 17 days may impact your account standing."
Issue Severity
High — direct ASIN block
Estimated Approval
62% on first submission
Word Count
487 words
Plan of Action — for submission to Amazon Seller Performance
poa.txt · ready to paste

Dear Amazon Seller Performance Team,

Thank you for the opportunity to submit a Plan of Action regarding the trademark complaint received on ASIN B0••••••••• (Case 14•••••••). We take all rights-owner concerns seriously and have completed a full investigation. Below is our root cause analysis, the immediate corrective actions we have already taken, and the preventive measures we have put in place to prevent recurrence.

1Root Cause
  • The ASIN was originally listed under a generic product name in 2023 when our brand had no overlapping trademark concerns. In Q1 2026 a third-party rights owner registered a trademark in the same product category and filed a complaint against our listing because our title and bullet 4 contained their now-protected wordmark.
  • Our internal listing-review process did not include a quarterly trademark sweep against the USPTO TESS database. The wordmark was registered after our listing went live, so it was not flagged at the time of original publication, and we had no monitoring in place to catch the post-publication conflict.
  • The rights owner's brand was not in our pre-listing keyword exclusion list. We had a list of well-known direct competitors but not adjacent-category trademark holders.
2Immediate Actions Taken (last 48 hours)
  • Removed the infringing wordmark from the listing title, bullet points (specifically bullet 4), backend search terms, and A+ Content alt-texts. Updated content uploaded via Inventory > Manage Inventory on April 28, 2026 (changes confirmed live).
  • Audited all 47 active ASINs in our catalog against the rights owner's trademark portfolio. No further matches were found. Audit log saved internally and available on request.
  • Sent a written acknowledgement to the rights owner via the contact information on file at USPTO, confirming the listing has been corrected and inviting them to verify. (Sent 2026-04-29.)
  • Suspended advertising on the affected ASIN until the listing is reactivated and we have confirmation the dispute is closed.
3Preventive Measures (going forward)
  • Quarterly trademark sweep: we now subscribe to a USPTO TESS monitoring service and run a sweep of all our listings against newly registered marks in our category every 90 days. The first scheduled sweep is May 15, 2026.
  • Pre-publish trademark check: every new listing must pass a TESS lookup of all proper-noun terms before going live. We have added this as a mandatory step in our SOP (revision 3.2, dated 2026-04-29). Our catalog manager signs off on each new ASIN.
  • Adjacent-category exclusion list: our pre-listing keyword exclusion file has been expanded from 22 to 184 entries, covering all currently-active trademarks in our and adjacent categories.
  • Rights-owner outreach protocol: if any future complaint arrives, we will respond within 24 hours, remove disputed content within 4 hours of confirmation, and contact the rights owner to negotiate any disagreement before escalating.

We sincerely thank the rights owner for bringing this to our attention and Amazon for the opportunity to correct it. We are committed to operating within Amazon's policies and to respecting all third-party intellectual property. We respectfully request that ASIN B0••••••••• be reinstated.

Sincerely,
[Your Name]
[Brand Owner / Authorized Representative]
Seller Account ████████
April 29, 2026

Submission checklist (8 items)

✓
Listing fully edited — wordmark removed from all fieldsTitle, 5 bullets, backend search terms, A+ alt-texts. Confirm via storefront preview.
✓
POA fits in single text submission boxUnder 500 words. No attachments needed. Plain text, no formatting.
✓
Three required sections presentRoot cause · Immediate actions · Preventive measures — Amazon explicitly requires this structure.
✓
Specific, dated actions (not vague)"Removed wordmark on April 28" beats "we will fix the issue".
!
Submit via Performance Notifications > "Appeal" buttonDo NOT submit through Seller Support — it ends up in the wrong queue.
!
Save case ID for follow-upIf no decision in 7 days, escalate via Account Health channel referencing this case ID.
!
Document everything internallyKeep a folder with the POA, audit log, screenshots of fixed listing, and rights-owner correspondence.
!
Don't reactivate ads on this ASIN until reinstatedBurning ad spend on a suppressed ASIN is the most common avoidable cost during a POA.

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