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This page describes Amazon's Seller Central in our own words, from Amazon's public pages and from screenshots sellers posted publicly; the sources say which. Any pictures and diagrams are L-ASINAUT's own, not screenshots of Amazon.

The new seller account layout, workspace by workspace: a guided tour

By L-Guard · Published · 7 min read

A seller account has more than 200 tools (Amazon's count, help page read Oct 24, 2026). You do not need every page. You need to know which workspace answers which question and how to find any page. This lesson gives you that map.

A small explorer in a white space suit stands on a dashboard-shaped platform, ringed by floating panels: a chart, a table, a stack of boxes, a water bottle product card and a pile of coins. Many areas, one home base.

The top bar and the menu

The top bar and the menuDiagram: an example top bar, with five controls, left to right: 1 the ☰ menu for workspaces and the site map, 2 your store, 3 Account health status, 4 search for new or classic page names, 5 messages, settings and help. The same five controls are stacked in the narrow illustration.Training simulator · Not Amazon: an example top barOn a computer: the same top bar on every page☰StoreAccount healthSearchMessages · Settings · ?123451Menu: workspaces and the site map2Your store3Account health status4Search: new or classic page names5Messages, settings and the ? helpThe top bar and the menuDiagram: an example top bar, with five controls, left to right: 1 the ☰ menu for workspaces and the site map, 2 your store, 3 Account health status, 4 search for new or classic page names, 5 messages, settings and help. The same five controls are stacked in the narrow illustration.Training simulator · Not Amazon:an example top barThe same top bar on every page, left to right1☰Menu: workspaces and the site map2StoreYour store3Account healthAccount health status4SearchSearch: new or classic page names5Messages · Settings · ?Messages, settings and the ? help
An illustrated top bar: five groups of controls, shown in a wide and a stacked layout.

The top bar gives you the menu, store selector, Account health status, search, messages, settings and help. The diagram below groups these into five controls. It is an illustration, not a screenshot.

Workspaces replaced the classic top menus. Amazon names three ways to find a tool: a home page tab, the menu and search (Amazon help, read Oct 24, 2026; UI as of Oct 2026).

Where in the new layout: My business (the home page) (classic: Home)

My business: Actions first, then the workspace tabs

A laptop on a sunny morning desk shows dashboard tiles and a small line chart, next to a cup of coffee and a notebook.
My business: Actions say what to do now; the tabs show the numbers.

My business is the home page. The Actions panel (on the left; on a phone, at the top) lists what needs you, most urgent first: ● Critical = act now, ▲ Medium = soon, ○ Low = routine.

The workspace tabs show one number each, such as yesterday's sales or units available; click a tab for its buttons and widgets.

At work: Amazon calls the panel the Action Center (Amazon forum post, read Oct 24, 2026); use the menu or search if your account’s layout differs from this training map.

Where in the new layout: My business (the home page) (classic: Home)

Products and Supply chain: listings and stock

Two hands hold a tablet showing a product card with a water bottle; one text line is highlighted in blue while it is edited.
Manage products: where you fix a listing.

Products › Manage products (classic: Inventory › Manage All Inventory) lists your listings with price, fees and units available; Edit on a row opens the product editor. This is where you review a title that exceeds the character limit.

Supply chain › Manage Amazon inventory (classic: Inventory › Manage FBA Inventory) shows your units at Amazon and how many days they will last. Use the supply-chain tools to plan shipments.

Where in the new layout: Products › Manage products (classic: Inventory › Manage All Inventory); Supply chain › Manage Amazon inventory › Manage FBA inventory (classic: Inventory › Manage FBA Inventory)

Money in: Manage pricing, Orders and Marketing

A warehouse shelf of kraft boxes on pallets; two boxes on a hand truck head for a van waiting at the loading dock.
Orders: you watch returns and cancellations.

Manage pricing sits in the next to Manage products (classic: Pricing › Manage Pricing). Review fees as well as price, including the holiday fee for units that ship from Oct 15, 2026 (Amazon rule).

Orders › Manage orders lists sales, refunds and returns; with FBA, Amazon packs and ships each order.

Marketing › Ads console (classic: Advertising › Campaign Manager) holds your ad campaigns, bids and spend.

Where in the new layout: Products › Manage products › Manage pricing (classic: Pricing › Manage Pricing); Orders › Manage orders (classic: Orders › Manage Orders); Marketing › Ads console (classic: Advertising › Campaign Manager)

Checking the score: Account health, reports and Finance

A bar chart whose last bar rises in green, beside a small stack of coins and a calendar with one day marked.
Finance: available funds follow the reserve period, then the payout schedule (Amazon help, read Oct 24, 2026).

Account health (classic: Performance › Account Health) opens from the top bar. Its Account Health Rating runs from 0 to 1000: 200 and above is Healthy, 100 to 199 At risk, 0 to 99 Unhealthy (Amazon's band names, checked Oct 22, 2026).

Reports have no menu of their own: All reports on My business lists them by workspace.

Finance › Manage payments (classic: Payments) shows your payouts. DD+7 normally reserves funds for 7 full days after delivery. Check Deferred transactions for the expected release date; extensions can apply.

The Account Health Rating scaleDiagram: the Account Health Rating scale from 0 to 1000, drawn to scale: 0 to 99 Unhealthy, 100 to 199 At risk, 200 and above Healthy. A marker shows a fictional example at 236, Healthy. Below: one metric, the seller-fulfilled Order Defect Rate (the share of orders with a qualifying defect), has a target under 1%.Account Health Rating: from 0 to 1000Example store: 236, HealthyUnhealthy0–99At risk100–199Healthy200 and aboveOrder Defect Rateseller-fulfilled orders with a defectTarget: under 1%The Account Health Rating scaleDiagram: the Account Health Rating scale from 0 to 1000, drawn to scale: 0 to 99 Unhealthy, 100 to 199 At risk, 200 and above Healthy. A marker shows a fictional example at 236, Healthy. Below: one metric, the seller-fulfilled Order Defect Rate (the share of orders with a qualifying defect), has a target under 1%.Account Health Rating: from 0 to 1000Example store: 236, HealthyUnhealthy0–99At risk100–199Healthy200 and aboveOrder Defect Rateseller-fulfilled orders with a defectTarget: under 1%
The rating scale and seller-fulfilled Order Defect Rate target (Amazon help, read Oct 24, 2026); 236 is a fictional example.

Where in the new layout: The Account health status in the top bar of every page (classic: Performance › Account Health); All reports on My business, Supply chain reports on Supply chain, Finance reports on Finance (classic: Reports); Finance › Manage payments (classic: Payments › Payments Dashboard)

Where things moved: the classic names

Older guides still use the classic menu words; since the end of August 2026 no seller can make the classic view their default (Amazon help, read Oct 24, 2026). The diagram shows common moves. Our separate Where things moved guide compares the old and new names; Amazon's site map lists tools in groups, mostly by workspace.

Where the classic names movedDiagram: where the classic names moved, UI as of Oct 2026. Home → My business. Inventory › Manage All Inventory → Products › Manage products (listings) and Supply chain › Manage Amazon inventory (stock). Pricing › Manage Pricing → Manage pricing, in the ▾ next to Manage products. Advertising › Campaign Manager → Marketing › Ads console. Reports → All reports ▾, by workspace. Payments → Finance. Performance → Account health.CLASSIC NAMENEW PLACE · UI AS OF OCT 2026HomeMy businessInventory › Manage All InventoryProducts › Manage productslistingsSupply chain › Manage Amazon inventorystockPricing › Manage PricingManage pricingin the ▾ next to Manage productsAdvertising › Campaign ManagerMarketing › Ads consoleReportsAll reports ▾by workspacePaymentsFinancePerformanceAccount healthWhere the classic names movedDiagram: where the classic names moved, UI as of Oct 2026. Home → My business. Inventory › Manage All Inventory → Products › Manage products (listings) and Supply chain › Manage Amazon inventory (stock). Pricing › Manage Pricing → Manage pricing, in the ▾ next to Manage products. Advertising › Campaign Manager → Marketing › Ads console. Reports → All reports ▾, by workspace. Payments → Finance. Performance → Account health.CLASSIC NAME → NEW PLACEUI as of Oct 2026HomeMy businessInventory › Manage All InventoryProducts › Manage productslistingsSupply chain › Manage AmazoninventorystockPricing › Manage PricingManage pricingin the ▾ next to Manage productsAdvertising › Campaign ManagerMarketing › Ads consoleReportsAll reports ▾by workspacePaymentsFinancePerformanceAccount health
Classic name → new place (our map from Amazon help, forum posts and sellers' screenshots, read Oct 24, 2026; UI as of Oct 2026).

Where in the new layout: Menu › Site map (also in the page footer)

A seller's day, in order

A working day follows the risk and the money (L-Guard routine, not an Amazon rule):

  1. My business: read the Actions panel and what changed overnight.
  2. Account health: a new warning comes first.
  3. Supply chain: products with low stock cover, shipments that had fewer units than you sent, stock about to age.
  4. Orders: returns, cancellations and buyer messages.
  5. Marketing: ad spend against sales.
  6. Products: fix one listing, check one product's profit after fees.
  7. All reports and Finance: the weekly files and the next payout.
A seller's day, in orderTimeline of a seller's day in seven steps, numbered like the list. 1, in the morning: Morning check in My business, read the Actions panel and what changed overnight. 2: New warning first in Account health, a new warning comes first. 3: Stock and shipments in Supply chain, products with low stock cover, shipments that had fewer units than you sent, stock about to age. 4: Orders, returns, cancellations and buyer messages. 5: Marketing, ad spend against sales. 6: Fix a listing in Products, fix one listing, check one product's profit after fees. 7, at the end of the day: Check the money in All reports and Finance, the weekly files and the next payout.45Orders · MarketingMORNING1Morning checkMy businessRead the Actions paneland what changedovernight2New warning firstAccount healthA new warning comesfirst3Stock & shipmentsSupply chainLow stock cover,shipments that hadfewer units than yousent, stock about toage6Fix a listingProductsFix one listing, checkone product's profitafter feesEND OF THE DAY7Check the moneyAll reports andFinanceThe weekly files andthe next payoutA seller's day, in orderTimeline of a seller's day in seven steps, numbered like the list. 1, in the morning: Morning check in My business, read the Actions panel and what changed overnight. 2: New warning first in Account health, a new warning comes first. 3: Stock and shipments in Supply chain, products with low stock cover, shipments that had fewer units than you sent, stock about to age. 4: Orders, returns, cancellations and buyer messages. 5: Marketing, ad spend against sales. 6: Fix a listing in Products, fix one listing, check one product's profit after fees. 7, at the end of the day: Check the money in All reports and Finance, the weekly files and the next payout.MORNING1Morning checkMy businessRead the Actions panel and what changedovernight2New warning firstAccount healthA new warning comes first3Stock & shipmentsSupply chainLow stock cover, shipments that had fewerunits than you sent, stock about to age4Ordersreturns, cancellations and buyermessages5Marketingad spend against sales6Fix a listingProductsFix one listing, check one product's profit afterfeesEND OF THE DAY7Check the moneyAll reports and FinanceThe weekly files and the next payout
The same list as a line (L-Guard routine, not an Amazon rule).

Where in the new layout: My business (the home page) (classic: Home)

Key terms

Seller account
Your back office on Amazon, where you manage products, orders, inventory and payments.
Workspace
Related pages grouped together, such as Finance; they replaced the classic top menus (UI as of Oct 2026).
Site map
A list of tools in groups, mostly by workspace, available through the menu and page footer.
FBA
Fulfillment by Amazon: Amazon stores, packs and ships your units.
Account Health Rating
0 to 1000; 200 and above is Healthy (L-Guard rules check, Oct 5, 2026).
DD+7
Standard reserve: 7 full days after delivery. Deferred transactions shows the expected release date; risk can extend it.

Try it

Map of your seller account

9 areas of the seller account: the question each one answers, and one thing a seller does there.

  1. My business: What needs my attention today? A seller here: Read the Actions panel and overnight changes.
  2. Products: What do buyers see on my product page? A seller here: Fix a title, add Item Highlights.
  3. Supply chain: How many units do I have, and for how many days? A seller here: Plan the next shipment.
  4. Manage pricing: What do I keep from each sale? A seller here: Check fees and what you keep.
  5. Orders: What happened to my sales and returns? A seller here: Check returns and cancellations.
  6. Marketing: Which ads bring sales, and which only spend? A seller here: Stop a search term that spends and never sells.
  7. All reports: Where are the files in Amazon's formats? A seller here: Download the Inventory Ledger.
  8. Account health: Is my account in good standing? A seller here: Read a new warning first.
  9. Finance: When does money reach my bank? A seller here: Check the next payout.

A seller's morning, in order: My business → Account health → Supply chain → Orders → Marketing → Products → Manage pricing → All reports → Finance

Check yourself

  1. You want to know how many units of HL-WB32-SLV are left and how many days they will last. Where do you go?

    1. Products › Manage products
    2. Supply chain › Manage Amazon inventory
    3. Finance › Manage payments
    4. Marketing › Ads console
    Answer and explanations

    Answer: B. Supply chain › Manage Amazon inventory

    • A. Manage products shows each listing with its available units, but not how many days they will last. Days of cover, inbound and stock movements are in Supply chain › Manage Amazon inventory.
    • B. Correct. Supply chain › Manage Amazon inventory shows your units at Amazon, where they are and how many days they will last.
    • C. Manage payments shows money, not units.
    • D. The Ads console shows campaigns and ad spend, not stock.

  2. The Actions panel on My business shows a new policy warning and a low-stock card. What do you open first?

    1. Supply chain: running out of stock loses sales
    2. Account health: a new warning comes first
    3. All reports: download every file first
    4. Learn: read a lesson first
    Answer and explanations

    Answer: B. Account health: a new warning comes first

    • A. Stock matters, but a policy warning can put the whole account at risk, so Account health comes before Supply chain in the daily order.
    • B. Correct. In the daily order (an L-Guard routine), a new warning comes before any other work.
    • C. Files help later, but they do not answer a warning.
    • D. Lessons help you learn, but a live warning comes first.

  3. A shipment was delivered on Oct 10, 2026. Under the standard DD+7 reserve, with no extension, when do its funds become available for disbursement?

    1. Oct 10, 2026
    2. Oct 18, 2026
    3. Oct 24, 2026
    4. The day the order was placed
    Answer and explanations

    Answer: B. Oct 18, 2026

    • A. Delivery starts the reserve; it does not release the funds.
    • B. Correct. Seven full days are Oct 11–17; funds become available Oct 18. Payout timing and bank processing are separate.
    • C. Oct 24 is later than the standard reserve in this example; a risk assessment can extend an actual reserve.
    • D. The reserve follows delivery, not the order date. Without valid tracking, Amazon uses the latest estimated delivery date.

  4. Your Account Health Rating is 150. Which band is that?

    1. Healthy
    2. At risk
    3. Unhealthy
    4. There are no bands
    Answer and explanations

    Answer: B. At risk

    • A. Healthy starts at 200.
    • B. Correct. 100 to 199 is At risk (bands as listed in L-Guard's rules check of Oct 22, 2026).
    • C. Unhealthy is 0 to 99.
    • D. The rating has three bands: Healthy 200 to 1000, At risk 100 to 199, Unhealthy 0 to 99.

  5. An older guide says: open Inventory › Manage All Inventory to edit a title. Where do you go now?

    1. Products › Manage products, then Edit on its row
    2. Supply chain › Manage Amazon inventory
    3. Nowhere: switch to the classic view first
    4. Marketing › Ads console
    Answer and explanations

    Answer: A. Products › Manage products, then Edit on its row

    • A. Correct. The listing half of Manage All Inventory is now Products › Manage products; Edit on a row opens the product editor. Our Where things moved guide lists the other classic names.
    • B. That is the stock half of the old page: units, inbound and days of cover. Titles are edited from Products › Manage products.
    • C. Since the end of August 2026 no seller can make the classic view the default; it can only be visited (Amazon help, read Oct 24, 2026). Learn the new place instead: Products › Manage products.
    • D. The Ads console holds ad campaigns. Titles are edited from Products › Manage products.

Sources

FactDateLabelSource
US title limit: 75 characters including spaces, except Media; effective Jul 27, 2026read Oct 24, 2026Amazon ruleUS title limit: 75 characters including spaces, except Media; effective Jul 27, 2026 · sellercentral.amazon.com (opens a real Amazon page)
Low-inventory-level fee uses FNSKU-level historical supply over 30 and 90 days; conditions and exemptions apply.read Oct 24, 2026Amazon ruleLow-inventory-level fee uses FNSKU-level historical supply over 30 and 90 days; conditions and exemptions apply. · sellercentral.amazon.com (opens a real Amazon page)
US Home and Kitchen referral fee: 15% of total sales price, with a $0.30 per-item minimum; other categories differ.read Oct 24, 2026Amazon ruleUS Home and Kitchen referral fee: 15% of total sales price, with a $0.30 per-item minimum; other categories differ. · sell.amazon.com (opens a real Amazon page)
US holiday peak fulfillment fees apply Oct 15, 2026 to Jan 14, 2027, based on shipment date.read Oct 24, 2026Amazon ruleUS holiday peak fulfillment fees apply Oct 15, 2026 to Jan 14, 2027, based on shipment date. · sellercentral.amazon.com (opens a real Amazon page)
Account Health Rating 0–1000: 200–1000 Healthy, 100–199 At risk, 0–99 Unhealthy. Seller-fulfilled Order Defect Rate must remain under 1%.read Oct 24, 2026Amazon ruleAccount Health Rating 0–1000: 200–1000 Healthy, 100–199 At risk, 0–99 Unhealthy. Seller-fulfilled Order Defect Rate must remain under 1%. · Source 1 · sellercentral.amazon.com (opens a real Amazon page); Account Health Rating 0–1000: 200–1000 Healthy, 100–199 At risk, 0–99 Unhealthy. Seller-fulfilled Order Defect Rate must remain under 1%. · Source 2 · sellercentral.amazon.com (opens a real Amazon page)
Standard DD+7 reserve: seven full days after delivery; Jan 6 delivery becomes available for disbursement Jan 14 in Amazon’s example. Risk can extend the reserve. Deferred transactions shows the expected release date.read Oct 24, 2026Amazon ruleStandard DD+7 reserve: seven full days after delivery; Jan 6 delivery becomes available for disbursement Jan 14 in Amazon’s example. Risk can extend the reserve. Deferred transactions shows the expected release date. · sellercentral.amazon.com (opens a real Amazon page)
Daily order of workOct 17, 2026L-Guard tipL-ASINAUT daily check (L-Guard routine)
The new seller account is every seller's default: no opt-out for sellers registered from Jun 3, 2026, none for anyone after the end of Aug 2026; the classic view can only be visited from the gear; more than 200 toolsread Oct 24, 2026Amazon guidanceThe new seller account is every seller's default: no opt-out for sellers registered from Jun 3, 2026, none for anyone after the end of Aug 2026; the classic view can only be visited from the gear; more than 200 tools · sellercentral.amazon.com (opens a real Amazon page)
Workspaces replace the classic top menus; three ways to find a tool (home tabs, menu, search); site map in the menu; Account health in the top bar; All reports on My businessread Oct 24, 2026Amazon guidanceWorkspaces replace the classic top menus; three ways to find a tool (home tabs, menu, search); site map in the menu; Account health in the top bar; All reports on My business · sellercentral.amazon.com (opens a real Amazon page)
Actions panel (Amazon: Action Center): Critical, Medium and Low cards; a hidden action card comes back after 7 daysread Oct 24, 2026Amazon guidanceActions panel (Amazon: Action Center): Critical, Medium and Low cards; a hidden action card comes back after 7 days · sellercentral.amazon.com (opens a real Amazon page)
Exact home-tab names and layout for a particular live account need checking. The earlier research collected Jun–Oct 2026 screenshots; this review could not independently reopen the seller-forum images.—Not confirmed on a public Amazon page yet—

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