This page describes Amazon's Seller Central in our own words, from Amazon's public pages and from screenshots sellers posted publicly; the sources say which. Any pictures and diagrams are L-ASINAUT's own, not screenshots of Amazon.
Where Manage All Inventory, Business Reports and other seller menus are now
Find Manage All Inventory, Business Reports, Payments and other classic tools in the new Seller Central, with a workspace map, sources and dates.
Seen in: Amazon's own pages = Amazon help pages and Amazon posts on its seller forums; Seller screenshots = screenshots sellers posted publicly, Jun–Sep 2026. Rows read on Oct 19, 2026. Screen names as of Oct 2026.
My business
| Classic name | Where it is now | Seen in | Source | Lesson |
|---|---|---|---|---|
| Home | My business (the home page) | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: My business |
| Reports | No Reports menu: All reports on My business, Supply chain reports on Supply chain, Finance reports on Finance Seller screenshot: Orders has Order reports (Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of the Orders workspace, posted ) | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read Amazon help: “New Seller Central experience” (opens a real Amazon page), read | Seller account tour: Checking the score |
| Reports › Business Reports | My business › All reports › Business reports | Seller screenshots | Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of the All reports list, posted | — |
Products
| Classic name | Where it is now | Seen in | Source | Lesson |
|---|---|---|---|---|
| Catalog | Products | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Products and Supply chain |
| Catalog › Add Products | Products › Add products | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | — |
| Inventory › Manage All Inventory | Products › Manage products (listings) and Supply chain › Manage Amazon inventory (stock) | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Products and Supply chain |
| Pricing › Manage Pricing | Products › Manage products › Manage pricing | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Money in |
| Advertising › A+ Content Manager | Products › Manage products › Manage A+ content | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of the site map, posted | — |
| Performance › Feedback · Voice of the Customer | Products › Analyze reviews | Seller screenshots | Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of the site map, posted | — |
Supply chain
| Classic name | Where it is now | Seen in | Source | Lesson |
|---|---|---|---|---|
| Inventory | Supply chain (stock) and Products (listings) | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Products and Supply chain |
| Inventory › Manage FBA Inventory | Supply chain › Manage Amazon inventory › Manage FBA inventory | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Products and Supply chain |
| Inventory › Inventory Performance | Supply chain › Manage Amazon inventory and its sub-pages Amazon help: on the Manage FBA inventory tab, Capacity Monitor, then Inventory › Inventory Performance (Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read ) | Seller screenshots | Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of the site map, posted | — |
| Inventory › Send to Amazon · Shipping Queue | Supply chain › Send inventory · Manage shipments | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | — |
| Reports › Fulfillment | Supply chain › Supply chain reports › FBA inventory reports | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | — |
Orders
| Classic name | Where it is now | Seen in | Source | Lesson |
|---|---|---|---|---|
| Orders › Manage Orders | Orders › Manage orders | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Money in |
| Orders › Manage Returns | Orders › Manage returns | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | — |
Marketing
| Classic name | Where it is now | Seen in | Source | Lesson |
|---|---|---|---|---|
| Advertising | Marketing | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Money in |
| Advertising › Campaign Manager | Marketing › Ads console | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Money in |
| Stores › Manage Stores | Marketing › Ads console › Manage stores | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | — |
Finance
| Classic name | Where it is now | Seen in | Source | Lesson |
|---|---|---|---|---|
| Payments | Finance | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Checking the score |
| Payments › Payments Dashboard | Finance › Manage payments | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Checking the score |
| Payments › Transaction View | Finance › Manage transactions | Seller screenshots | Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of Finance › Manage transactions, posted | — |
| Reports › Payments · Date Range Reports | Finance › Finance reports › Payment reports | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | — |
Account health (top bar)
| Classic name | Where it is now | Seen in | Source | Lesson |
|---|---|---|---|---|
| Performance | Account health | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Checking the score |
| Performance › Account Health | The Account health status in the top bar of every page Seller screenshot: also Menu › Account health (Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of the menu, posted ) | Amazon's own pages | Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | Seller account tour: Checking the score |
Programs and apps ( menu)
| Classic name | Where it is now | Seen in | Source | Lesson |
|---|---|---|---|---|
| Apps and Services | Programs and apps | Seller screenshots | Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of the menu, posted Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of the site map, posted | — |
Top bar and help
| Classic name | Where it is now | Seen in | Source | Lesson |
|---|---|---|---|---|
| Help | The ? icon in the top bar; Site map › Support resources | Seller screenshots | Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of the site map, posted Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of the new home page and top bar, posted | — |
Not confirmed on a public page yet
| Classic name | Where it is now | Seen in | Source | Lesson |
|---|---|---|---|---|
| Reports › Fulfillment › Reimbursements | Not named in the site map: search for it, or start from FBA inventory reports | Not confirmed on a public page yet | Sellers Ask Sellers forum, “New Seller Central coming soon”: a seller’s screenshot of the site map, posted Amazon help: “Where to find your tools in the new Seller Central” (opens a real Amazon page), read | — |
| Payments › Statement View | — | Not confirmed on a public page yet | — | — |